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Peterborough based Pearce Hire has reported an excellent response to their first time participation at PLASA Focus last month.
This year was the first time Pearce Hire had taken part in the highly successful regional event in Leeds, presented on an annual basis by PLASA.
Over recent months, the company has committed to a bold growth strategy, which has already been set in motion with an expansion of their warehouse facilities, a considerable investment in their equipment inventory and an increase in the number of staff to facilitate the anticipated business growth.
'Our expansion plans include re-establishing lapsed contacts, as well as reaching into regional markets beyond our traditional strongholds', explains Shaun Pearce, Managing Director.
'A regional, cost-effective trade show such as PLASA Focus allowed us to take advantage of a well-attended networking event at the heart of the Northern marketplace,' he continues. 'Our aim was to raise our company profile and demonstrate the breadth of the services and expertise that Pearce Hire offers, above and beyond what we are usually recognised for in lighting and power distribution. The best way to do this is to meet existing and potential new customers on their doorstep and to talk to them face-to-face about their upcoming projects, what their needs are and how we can help. PLASA Focus certainly allowed us to achieve all of these objectives'.
Supporting Shaun Pearce at the show were two of Pearce Hire's management team - Dan Shelton (Project and Operations Manager), and Richard 'Occy' Oxley (Project and Audio Manager). Shelton remarks 'One of the major benefits of PLASA Focus was the ample networking opportunities it presented us in terms of meeting customers as well as spending time with our own suppliers. This was all helped by the proximity of the main hotel to the show venue and the exhibitor party on the middle night of the show'.
Oxley agrees 'Not only did we see many existing customers, we also re-established lost acquaintances from around the North, and definitely met some potential new clients who we would not have met had we not been at the show'.
Pearce concludes 'Before we went to PLASA Focus we were clear on what our key objectives were. Already a number of sales orders have come through which are directly attributable to the people we saw in Leeds. Our expectations were matched, if not exceeded and we have already re-booked our stand space for next year.
'We are looking forward to developing our client base in the North and PLASA Focus is clearly going to help us achieve our strategic objectives in this region'.
Pearce Hire have announced that they will be exhibiting for the first time at PLASA Focus: Leeds 2013. This regional two-day event taking place on 30th April and 1st May is the premier entertainment technology trade show in the North of England and is run by the industry trade body PLASA.
‘We have watched the impressive development of PLASA Focus as it has established itself as a strong and effective regional event, and we felt that 2013 was the right time to get involved’, states Shaun Pearce, MD of Pearce Hire.
The past year has seen significant expansion for Pearce Hire in a number of areas, with an increased warehouse footprint at their HQ in Peterborough. The company has also made significant investments in their product inventory and expanded the team to meet the challenges and demands of a diverse and growing range of customers. All in all this should ensure that the excellent service standards Pearce Hire has built it’s reputation on are maintained for their loyal and new customers.
‘These expansion plans have been part of a broader company strategy,’ observes Pearce. ‘And part of that strategy is to expand our rental operation more into the northern market. In the past we did a fair bit of business in the north and we hope that our presence at PLASA Focus will help us to re-establish these contacts.’
Pearce Hire has recently secured the renewal of 3 major contracts ranging between 3 and 5 years with Warner’s Motor Home Shows, the Forestry Commission and the Cambridge Folk Festival. These contracts will see Pearce Hire work around the country for these important clients. Simultaneously engaging with new customers in the North is a natural progression for the company.
‘Exhibiting at PLASA Focus: Leeds 2013 is the ideal way to re-acquaint ourselves with the northern market and the events taking place in the region. There is no other regional exhibition servicing the live touring and outdoor event industry in the North. We have made significant investments in new equipment over the past year, and our plan is to augment this over the coming months. Now is the time for us to increase our brand awareness nationwide and engage proactively with the marketplace about the broad array of services that we offer. PLASA Focus will help Pearce Hire to achieve this’.
Pearce Hire services range from sales, installation, dry hire and rental, servicing and in-house electrical testing, to turnkey production management and project consultancy.
See Pearce Hire at PLASA Focus: Leeds 2013, 30 April – 1 May 2013 on stand RA-A5.
Busy UK technical production specialist and rental company Pearce Hire has invested in 36 of Robe’s LEDWash 1200 fixtures which have been added to its hire stock.
It’s the first Robe purchase for the Peterborough, Cambridgeshire based company that provides lighting, audio, power, rigging, staging and draping to numerous events embracing multiple sectors.
Pearce Hire Project Manager Dan Shelton explains, “We needed an LED moving wash light and tested and compared several brands … in the process discovering that Robe stood out above all of the rest in every aspect – brightness, beam spread, colours, speed, zoom, etc.”.
Apart from that, he explains, the decision to go with Robe was also in response to an ever-increasing amount of specs now requesting the brand. He reckons that the LEDWash 1200 is ‘rider friendly’ for the majority of Pearce Hire’s production projects and also an ideal cross hire item.
Having the LEDWash 1200s on-board has enabled them to replace tungsten lightsources on specific jobs, lowering power consumption and reducing running costs.
Additionally, Dan comments that the service from Robe UK is “Exceptional”, and that while the LEDWash 1200s initially sold themselves, Robe UK’s Ian Brown assisted throughout the selection process and was always happy to demo different fixtures and allow Pearce to conduct their own shoot outs with competitor products!
Once the purchase was completed, the premium service from Robe UK has continued to impress.. “They are very knowledgeable and always there to help with any queries” confirms Dan.
Dan thinks that Robe technology is developing rapidly and making “Our lives continually easier“ with new and inventive features like the battery unit in the LEDWash 1200, which accelerates precious prep time for events and enables crews to address and set the mode of the fixtures without needing to power them up!
Pearce’s technicians also love the new LEDWash units because they are lightweight, easy to rig and can be paired if necessary in situations challenged for power!
Due to the wide beam angle and efficient coverage of the units, they are often finding that less fixtures are needed for a given situation.
Shows and events on which the LEDWash 1200s have been used include The Cambridge Folk Festival (LD Mark Scrimshaw), the Jools Holland tour (LD Simon Chandler-Honnor), the Forestry Commission Tour and the Oxford Farming Conference (LD John Hudson)
Overall, Pearce is delighted with its LEDWash 1200s and future Robe investments are definitely ‘on the cards’.